Gain a career edge and define your future

An overview of the Master of Applied Innovation and Entrepreneurship program.

This is a program for ambitious, dynamic professionals who want to make a mark and create a legacy. The Master of Applied Innovation and Entrepreneurship (MAIE) program was designed to inspire creative professionals to build and develop innovative ventures that impact markets, economies and communities.

The Master of Applied Innovation and Entrepreneurship is an AQF Level 9 qualification with a standard full-time duration of two years focusing on issues of innovation and entrepreneurship commencing with the direct application to a new venture start-up and subsequently ranging across economic, technological and social issues and perspectives in innovation and entrepreneurship.

The Master of Applied Innovation and Entrepreneurship program delivers the knowledge and skills you need to:

  • assess and implement new ideas
  • create ambitious new ventures
  • develop entrepreneurial management practices
  • manage supportive environments that foster innovation
  • prepare for the economic, political and social challenges you may encounter

Learn more about Graduate attributes.

Likely Careers

There are many success stories of entrepreneurial graduates that have been equipped with the knowledge, skill set and confidence that comes from the Master of Applied Innovation and Entrepreneurship program. Many have successfully launched new ventures from their own original concepts. Some innovators, while part of an organisation, have grown new revenue streams for their employers. Others have progressed to providing consultancy, advisory, financial or other support services to the new and innovative small to medium enterprises sector.

Graduates are often engaged in, or aspire to be engaged in:

  • the start-up and growth of new ventures
  • corporate innovation and entrepreneurship
  • venture capital, banking or informal investment industries
  • support services to new ventures and the small to medium enterprise sector

Impressions from Graduates

Leonie McKeon
Founder, Chinese Language and Cultural Advice

"Conducting this study while commencing my business was extremely useful as I was able to use my own real life business examples.

I commenced the Graduate Entrepreneurial Program (GEP) in 1998. The GEP provided the structure to formulate the intellectual underpinning and develop practical applications for my business, Chinese Language and Cultural Advice (CLCA). CLCA provides advice to Australian bsuinesses that are dealing with the Greater China Region."

Susie Chant
Founder, Solefoods

"Completing the Master of Innovation and Entrepreneurship has been very beneficial in enabling me to produce a professional and comprehensive business plan for my business. In addition, it has given me great insight into the merits of consumer research - an area I am now working in as a consultant to the University of Adelaide in investigating the link between food purchasing and ethics."

Susie has a diverse employment history within the catering/hospitality industry including chef and consultancies. She currently consults in the areas of food, research, hospitality training and catering.

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